Characteristics of an Entrepreneur
Characteristics of an
entrepreneur play an important part to success of an entrepreneur, but when you research
the internet to find the Characteristics of an entrepreneur you will almost always find the same
list of qualities such as a risk taker, smart and a leader and while yes they are super important
there is another set of qualities that are also required that most people never talk about and here
is my alternative list or Characteristics of an entrepreneur:
Arrogant: To exaggerate
one’s own worth or importance. This may seem strange, but every successful entrepreneur
believes his company is the best and his product is the best. If you think it is then shout it to
the world.
Boastful: A cause for pride. Yes be very proud of who you are and what you do,
but don’t ram it down people’s throats.
Cautious: Yes be very careful who
you work with and check out everyone. Especially your legal advisers such as accountants and lawyers
who will give you advice that will make or break you.
Day dreamer: Follow your dreams.
Dream at least once a day. Never let your imagination stop. Feed your dreams and chase them
furiously.
Eaves dropper: Listen to everything that is going on. The news, the staff,
friends, family, social issues, competition, customers, your feelings, intuition…actually
everything. Learn to pick up tips and news and use it to structure your business accordingly.
Flamboyant: Dress to impress. Act to stun. Be your own movie star and director of your movie
called “your life”. Make people remember you, but don’t be too crass. You deserve
the best so have it. you work hard so enjoy your spoils and give yourself the best life.
Gallant: A man (or it could be the other way round for women) who likes the company of women and
is attentive to them. They say sex sells everything and if you pay attention to them, they will fall
in love with you and your product. They say behind every great man (woman) there is a greater woman
(or man).
Handyman: Be a McGiver or Jack of all trades. You will need to fix the car, do
the books, excel in marketing, stand on stage, support your staff, lead, push, clean the toilets or
just about everything that is part of your business. Learn to love it.
Ignorant: Be
ignorant to the word “Can’t” or “I don’t know how”. Be ignorant
to circumstances and focus on commitment. Be ignorant to the people who laugh at you. Be ignorant to
doubt and fear.
Junkie: Learn to love junk-mail. Collect and study junk-mail. Junk-mail
has some of the best advertising techniques known to man. Completely unsolicited advertising that
gets results. Study the headlines, study the fonts, study the layout, know the tricks such as 50%
off or buy-one-get-one-free, but don’t ever spam or send junk mail.
Know-all: Know
everything about your product. Know it backwards. Know it upside down. Never stop studying it or
thinking about different ways to use it. One man maybe happy because he sold a painting. The buyer
maybe happy because the painting covers a whole in the wall. Know everything about your product and
what you can do with it.
Labor-saver: Find a way to save people time and they will buy
your product. Everyone was happy with a horse and cart until the motorbike was invented which went
faster and then the car and then the train and then the plane and then the space rocket. Keep
finding ways to save people time and effort as man is intrinsically lazy and they will buy your
product.
Mean: Be mean. Don’t give money away without good reason. Don’t give
discounts unless you absolutely have to. What starts of as a bonus, becomes and expectation and if
you do it once you will need to do it every time. And your customers won’t keep your secret
and they will tell all their friends who will expect the same and soon you will devalue your
product.
Noncommittal: I was once told never be the President of your own company so that
when you are in meetings and you are asked to make a decision that you don’t want to make, you
can always say that you have to ask the President first and get back to them. If you are the
President you have no choice but to make the decision there and then. Sometimes noncommittal to
certain projects may save your business so be prepared for a back-door.
Obedient: Obey
the law and do not fight them. If you ever get investigated by The inland revenue or BIR never ever
tell them you will see you in court or threaten them even if you are innocent. Promise to work with
them and that there must be an over-sight somewhere and let’s find a way to work it out. Keep
the law so you can sleep at night. Just because everyone else is corrupt does not mean you have to.
While everyone else spends loads of energy on hiding 2 sets of books, you can focus on business.
Pain-in-the-ass: Be a pain in the ass, ask questions, find out what’s going on, get
invited to parties, be part of conversations, be everywhere but of course do it nicely. Don’t
be vague in contracts, ask for deposits, ask for balance payments, charge penalties for late
payments, deduct for damage, kick out poor service and never work with trash. Demand the best and
expect to get it.
Questionable: question the need for anything. When your staff tells you
that they need a new computer ask them why. When someone tells you that you didn’t get the
project, ask them why. When someone wants you to do something you don’t like ask them why! Ask
why al the time and you will learn so much about everything.
Radiate-energy: Even if you
are about to fall asleep because you are dead tired from working all night never let your client see
it. Always look like 100% energy. If you need to sleep tell your client you just have to get
something and then take 15 minutes in the car. Always have energy for your product. Energy for your
sales. Energy for you customer.
Selfish: Pay yourself first. So many people never do this
and at the end of working 100 hours a week for a month they never have any money left for themselves
to enjoy and they become completely de-motivated. It’s ok to work long hours and do great
projects but at least reward yourself for it. Once you are paid then pay everyone else.
Talent-scout: Always be on the look out for new talent. New staff, new customers, new
opportunities. I get lots of work looking at billboards in the street and then calling the clients
up. I find staff in restaurants. Some great waiters make great sales people. Always be looking for
new staff and if you have bad staff, get them a job with your competitor.
Unabashed: do
not be ashamed of who you are and what you do. You contribute to society even if you only have a
tiny business. Every time you buy a pen you pay a salary somewhere. Every idea you have could be the
next trillion dollar idea like bill Gates had before Microsoft. Be proud of your products and hold
them high.
Vendor: Never stop selling. When I get in taxi’s I sell to the driver,
when I talk to my friends I sell them me! When I do anything I try in someway to sell my service, my
talent, my generosity or some other product you have.
Walk away: Walk away from customers
who give you a hard time. If a customer gives you a hard time before the contract is signed they
will be the devil after the contract is signed. Never do business out of desperation. Keep your
dignity even if you are down to your last dollar act as if you have 1 million and you just might
soon.
XS: The dictionary definition of XS is “unknown quantity”. Keep people
guessing. Do things that they don’t expect. Shock them. Make them laugh. Don’t get in a
rut. Be confrontational and then be really nice. Lever let people know all of your cards and keep an
ace up your sleeve just in case.
Zig Zag: Keep changing direction. Look to see where
everyone else is going (the mass) and then go the other way. They can’t all be right so
don’t follow them. Go your own way and learn to weave your way through the world of
business.
Characteristics of an entrepreneur
I hope that you
enjoy my alternative characteristics of an entrepreneur and while some of them may seem a little
strange, they are essential, but don’t take them too seriously. Some of them are a bit
tongue-in-cheek, but they are skills that keep me alive. I hope that you learn to have your own list
of great characteristics of an entrepreneur.