Teleseminars are a very effective way of promoting your events whether they are live or virtual especially in today's economy where the increasing costs of air fares, petrol, car parking, accommodation, etc. are deterring people from travelling to events.

So, if that alone isn't incentive enough to convince you to use teleseminars to promote your online and live events, here are 7 more reasons:

1. Teleseminars offer potential consumers the chance to try before they buy and the opportunity to get to know you better. This is especially important with clients who may not have had any previous experience with you. It often takes several contacts before they feel they can trust you enough to buy from you.

2. Teleseminars have an advantage over other forms of communication such as postcards, letters and emails because they allow the participant to hear your voice. This helps to create intimacy and helps individuals to get to know, like and trust you.

3. They allow participants to hear how others relate to you. This can play a huge role in helping to build trust. The relationship you have built with others can be conveyed organically as your followers to converse with you during the call or you can deliberately ask individuals who have previously used your products and or services or attended an event to give you a testimonial during the call. This can be done live, which is certainly more powerful, or you can replay a pre-recorded testimonial.

4. Teleseminars provide the facility for your prospects to ask questions and for them to listen to the responses to questions posed by other participants. When a prospect starts asking clarifying questions you are part-way to closing the sale.

5. If you have several speakers/presenters participating in your event then teleseminars can be a great way to introduce these speakers or presenters and give a taster of what attendees can expect to learn when they attend your event.

6. Teleseminars are a great way to create buzz around a particular event so that your event stays at the forefront of people's minds - a challenge these days when there are so many things vying for people's attention. You want people to eagerly anticipate your event and attend the event with high energy and high expectation and teleseminars can certainly help to create an atmosphere of excitement around your event.

7. Pre-event teleseminars can also help to prepare delegates for your event so that they are able to optimise the experience. The more they gain from the event the more likely they will be to attend other of your events and refer it to others. Hence by using teleseminars to promote your events you can build your business's mailing list, increase your sales and your profits.