You are probably reading this because you are either looking for a home-based / Internet business, or you already have a home business and are looking for a way to promote it. Also if you are like the majority of people you probably have no idea of how to build your business. Don't feel alone, I never even gave it much thought either.

I am a Doctor of Chiropractic and was not actually looking for a new business. However one of my patients told me about a new phytonutrient supplement she was taking and how much better she was feeling. Since I am always open to looking at anything that would be of benefit to my patients, I purchased a few bottles and asked some of my patients if they would like to try it. They all experienced very positive results with it, so I started recommending it to all my patients.

To make a long story short, many of my patients liked it so well that they told others, who told others. Soon I began to receive regular commission checks from the company. This is when I realized the income potential of network marketing.

I had a captive audience with my patients, but I knew that I would need to learn more about how to market my new business, if I were to pursue it as a full-time business.

Si I did what most of you have done. I went to meetings, I purchased leads, did cold calling, mailed post cards, I followed everything that the company recommended. I even purchased radio advertising (that was a complete waste!). Now I did get some results from all this activity, but it was a lot of work and the results were not as good as I had expected. As a matter of fact I was very disappointed!

Maybe you have experienced the same results (or lack of); hard work with little to no results. Money spent on systems that didn't work. You ask yourself "What am I doing wrong"?

The truth is that few people can successfully do meetings, cold calling and all the other things we are told to do. Also, from my experience, approaching friends and relatives is the last thing you want to do (wait until you are successful and they will come to you).

Trust Marketing

Network marketing is often called "Trust Marketing". People join you because they trust you! Before people can trust you they have to get to know you. The same way I built my Chiropractic practice, when patients got to know and trust me they would refer others to me.

Since you are dealing with strangers you need to show them that they can trust you. Provide a free or low-cost service, such as a "How to" e-book or article on some aspect of your business. If you are in the flower business you would provide information on caring for flowers. If your business was pets, you would provide information on training or caring for pets.

By providing a service without trying to sell them anything they will begin to trust your recommendations and consult with you in the future (attraction). Next time they needed something they will come to you. Many will eventually join you in your primary business.

How many times have you seen a local store offering samples to their customers? Most likely just about every weekend. Not everyone buys that product on the day they received the sample, but next time they need or want that item who do you think they will go to?

Another benefit of providing value to your prospects first is that it allows you to collect their contact information. This enables you to stay in contact with them, further developing your relationship with them. A weekly message with more helpful information is a great relationship builder.

You will begin to attract prospects to you. You no longer have to buy leads, call strangers or do any of the other things that none of us want to do. Attraction Marketing is the most effective way to sell to people and build long term business relationships.