You have probably heard this before – “People buy from people, not companies”. It’s true; people tend to do business with people they know and trust, rather than with strangers. So how can people get to know you over the Internet? After all, the Internet is a big place.   

The answer is by having your own blog.

Blogging is a powerful way to develop “You, The Brand”. With a blog you can make it personal – tell your story in your own words. Make it easy for people to get to know you and your business.

Here are 5 blogging tips.

1. Newsletter: Have a place on your blog for your visitors to opt-in to a newsletter.

2. Reason to opt-in: Offer a free consultation or a copy of an e-book to anyone who opts-in to your newsletter. Napoleon Hills “Think and Grow Rich” is a great e-book to offer your subscribers.

3. Be You: As I said previously, make it personal. Write about why you started a home business, what your goals are, what works for you and what doesn’t. What you are doing today.

4. Back Links: Be sure you are linking keywords in your blog to your lead capture page or a sales page. Use your blog to help increase your lead capture page in the search engine rankings.

5. Your Niche Market: Whatever your niche market is, you want to visit your competitions blogs and websites to see what they are doing. You especially want to see what the top ten sites are doing. Don’t copy them, but this will give you ideas for your own blogs content.  Post content on your blog frequently, at least three times a week.

You shouldn’t expect to see thousands of visitors immediately, but by posting regular, quality content the search engines will find you and start sending significant traffic to your blog.