The key secret to success on the Internet and the World Wide Web is to provide value-added marketing. Value-added marketing means offering something of value for free. It is proving your worth as a vendor. It is delivering exceptional service and valuable products before making the sale. There are many examples of this type of marketing on the Web. The best approach for each company depends entirely on its products, services, and areas of expertise. Somewhere in your organization there is a unique body of information. That information is powerful enough to draw people to your Web site, where they will be exposed to your message, and compelled to tell their friends to visit as well.

The marketing done for the utilization of the digital domain has not only improved the businesses but also enhance the use of the internet. Nowadays, companies have a great interest to the use of the Internet in the service of marketing and particularly communication. As a consequence, it became more professional and organized. In fact, the Internet has witnessed these last years an important development and started to be the main concern of the leaders of business.

Indeed, Web sites which were simple compiled data, and have become today real shop windows, even virtual shops. This led us to focus in the practices of managers in this field and to determine with which degree they seize opportunities that are presented to them. The work will attempt to give a better comprehension for the numerous benefits offered by an online presence. Attracted by the big potentialities offered by the Internet, thousands of companies are born every day and important investments are made. These investments, which are amount to million dollars, become widespread and advertising agencies specialized in the virtual were established all around the world, introducing thereby a new advertising tool. In spite of the surprising figures, the potentialities which offer the network of networks, Most of the businesses hesitate. In fact, certain businesses seem to be reluctant about the adoption of this communication technique. Others are in the first phases of the process of adoption by having Web sites. Others were attracted by these potentialities, and started to benefit from its first applications by using online advertising. Nevertheless, the number of web sites is still small.

The internet provides many benefits to businesses, a wide variety of companies have quickly adopted the Internet as the means to conduct their marketing communication functions economically and efficiently. Thousands of companies have invested in the creation of company. This paper focuses on the motivators that encourage managers to set up a Web site. The literature on Web advertising has already addressed this issue. Indeed, organizations find it increasingly important to represent themselves on the Internet to get more customers, increase the public's awareness of the company and its products. Moreover, they want to improve their corporate image and consumer service, find new prospects, increase visibility, expand their market, and reduce costs.

With the growing scale of the Internet, it has become efficient for companies to offer information on the Web and to attract old and, more importantly, new customers to the company. Web advertising saves time and makes it possible to choose from a wide variety of products. However, some managers consider that the Internet does not bring a concrete interest for the company and that the creation of a Web site does not constitute a competitive advantage. This negative perception of the utility of the Internet is related mainly to the attitude of the manager, his personality and his degree of implication for introducing changes in his company.