Most Common Mistakes In Search Engine Optimization

By Dipali Bhachech

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Incorrectly Designed Websites If your website is designed inadequately i.e. lack of proper navigation, using frames to save web designers designing times, and large graphics which takes more time to load, these all makes effect on listing in Search Engine. Search engine spiders can actually be blocked from crawling sites that are not well-designed. Therefore proper web designing is very important part of search engine optimization.

In many sites, images and other script languages are used for fine looks. These are good but not crawl-able i.e. not advisable for search engine optimization. Try to make your useful links in HTML rather than using images or use of other web script languages. If your page layout change then place HTML link on bottom of your page. It is also good chance to use keywords in anchor text.

Large image size will cause more time to download page, people don’t have time to wait for long time. Make your images in more pieces so it will take less time than single image. Try to make low resolution file where high resolution graphics are not required. If it is essential to use large images then consider using thumbnails and open it in separate page. This may give additional benefit of creating more pages and more text that spiders and bots crave.

Poorly written of Content If we have to rate single largest factor for high ranking in search engine i.e. “content”.

Clarity of content written in site is a very important aspect for search engine spiders, search engine and directory users. If your content is badly written and not relevant to what you want to find for or content which are never updated, than your site is neither search engine friendly nor user-friendly. Well-written content is what search engine spiders feed on, and content is the key to high rankings. In addition, your content absolutely must have targeted keywords and phrases. If content is written properly, you can make more targeted keyword and appropriate phrases.

Ideally, you will use those words throughout your copy frequently and may also include them in bold or italics to show search engines that those words are very important in the scope of the page!

Absence of targeted keyword and phrases can break your site. When users go to search engine and type particular keyword related to your site, but if you have not entered that keyword in your body text than your site will not come in listing.

Another common mistake made by some SEO professional is their choice of keywords placed in the META keyword tag. Make sure it might seem logical to your content.

Any irrelevant keyword or phrase can increase your ranking but think about it – even if you succeeded in ranking well for such a competitive term that you don’t want, how many of the people visiting your site as a result of this search would leave as soon as they see your home page? That’s right, because most of them don’t find what exactly they are looking for. Misspellings, odd spacing, and product feature-specific variations should also be considered. Thorough keyword research can save money and future disappointments.

Does it become clear now that targeting such a generic word is a waste of time? What you need to do instead is optimize your site for search terms and phrases that are highly targeted to your precise business. Use a tool such as Word tracker to find what people are actually typing in to the search engines to find goods and services similar to yours and concentrate on ranking well for those terms. The more qualified your site visitors are, the more likely you are to convert those visitors into paying customers.

Replica of Content Do not copy content from other ’s website. When Search engines compares your site with other site; if your page is updated later that it consider your site as spamming and it may result into penalty or low ranking of your site. If you use duplicate pages means if you prepare more than one pages with different name and link but if content in page are same search engine will considered as trick and it definitely affect your ranking.

Also, search engine algorithms have become smarter and are now checking that sites contain highly relevant content before including them in their index.

Improper use of Meta Tags or Site without Meta Tags Without Meta tags or improper Meta tags can misguide search engine for irrelevance search that may cause improper listing of your website. Meta tags are used to include Keyword and description tags. It is reserved part especially for search engines. Meta tags help search engines for quick search. It is also helpful to increase ranking in search engines. Make sure to include these Meta tags in all page of your site, and target them for each individual page.

If your website is good in content and also have proper keywords, but not place page title or not used descriptive and appropriate page title than it might harm your ranking. It is better to have different title on every page also use descriptive page title.

Use your title tag, URL, and H1 tags when optimizing site. In a website these are the three most simple and most important for search engine, when it comes to search engine optimization.

Absence of Sitemap for website with more than 10 pages Without sitemap, user need to search entire site for the content he is searching for which is very tedious and sometime user may quit without going further. For the reason it is very important to prepare sitemap in the website to help searcher and search engine. Sitemap assist web crawlers in indexing websites more efficiently and effectively. Sitemap provides structure of entire site in one page which is very useful for search engine optimization. The sitemap drives the search engine to go directly to the page instead of search for links. This helps a lot in optimization of website in search engines.

Google has introduced an option for generating sitemap of your website. Google sitemaps is an easy way to tell Google about all the pages on your site, which pages are most important to you, and when those pages change, for a smarter crawl and fresher search results.

Google Sitemaps also answers questions you might have about how Google sees your site.

Page Cloaking The website that contains contents that is specially designed for the search engine is called cloaking site. The search engine checked IP address and keywords of the search query. There are cloaking techniques where the homepage is altered to each and every keyword to make search engine think that your site contains very relevant contents especially designed for the queried keyword or key phrase. Cloaking can result in a penalty that may damage your business as well as ranking.

Over optimization affects your web site When you put weight only on search engine ranking then it becomes over optimization. When you prepare content in your site with more numbers of keywords i.e. keyword stuffed body text; having a too high keyword density may cause an over optimization penalty. This also applies to your page title, your Meta description and Meta keywords, as well as the ALT attributes of your images. That means you can not place stuff of keywords as body text in the site. Therefore, avoid optimizing your pages very much by all way. Try to make website for human being rather than making for search engine robot.

Absence of Back Links or broken links Your site must be link properly. For example if you open some page in new window and there is no back link or any navigation in that page to return main page than it is just as a deserted island. The other example is if you have placed banner of some of your partner or relevance to your business, when user click on that link and you have not place back link than user may not find way if he wants to back to your site.
It is a good way to link sites that are related to your business and ask them to link of your website. But take care of proper linking. Try and think in terms of traffic and avoid the page rank trap. If a link will bring your site traffic then go for it. If you are in a highly competitive market try to build quality links.

Inadequate Marketing Plan Ranking will not help if you don ’t know what your target market is. Your ranking has to lead with proper marketing strategy that hit your target audience and not just useless hits. Before spending time and money a perfect marketing plan is essential.

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