Shopping tips for a new Rolex watch include universal rules that apply to any major investment. There are also several Rolex-specific rules that should be observed to ensure that you're buying a real Rolex. First, the universal rules:

Do your homework-Although this is also part of the fun of shopping for a new Rolex, you'll want to look at your options ahead of time. Consider different models, dials, bracelets, bezels, and different combinations of Rolex components available. This is a fine way to guarantee that you'll make the choice that's best for you.

Take your time-Buying a new Rolex is seldom an impulsive decision. It's simply a matter of practicality to take your time, weigh your options, and savor the pleasure of the experience.

Comparison shop-Look in local jewelry shops and online to get an idea of the market. Note the prices of the Rolex models that interest you. A little extra legwork or mouse-work might save you several thousand dollars.

The tips above may seem superfluous, but the prospect of buying a new Rolex is very exciting. Even the most careful shoppers can get carried away in the moment and disregard caution. Any steps you take now to ensure that you don't experience buyer's remorse later are invariably practical ones.

Now that those are out of the way, let's get down to the Rolex-specific shopping tips. These are far more interesting, and will help guide your decisions in what is a fairly major investment. These shopping tips for buying a new Rolex include:

Buy only from reputable Rolex dealers-Many people buy Rolex watches and other fine pieces of jewelry on vacations overseas. The combination of favorable exchange rates and the fun of shopping in other countries make this an enticing idea. The Rolexes become powerful reminders of the wonderful times vacationers had in exotic locales. However, jewelers thousands of miles away from home don't have to worry about their reputation and might try to take advantage of tourists. When buying a new Rolex, it's best to stick with reputable domestic dealers who have a stake in ensuring that you're completely satisfied with your purchase.

Make sure it's genuine-As the number of people who purchase new Rolex watches for their legendary quality and enduring value has risen over the last several years, so has the sophistication of counterfeiters. Given the quality of the best fakes out there, you cannot be too careful. The best fakes come complete with authentic-looking certificates, tags, boxes, and other paraphernalia. Buying your new Rolex from a reputable dealer close to home is a good way to ensure that you're getting the genuine article.

Buying online?-These days, lots of people are buying new Rolex watches on the Internet, usually from online merchants and auction sites. From a financial standpoint, it makes sense; you can save a great deal of money in a very competitive marketplace. If you opt to buy your new Rolex online, safeguard your personal information. Only do business with merchants whose Web sites are secure and certified by VeriSign or another authentication company. Also look for accreditation by the Better Business Bureau and other professional organizations.

Double-check the documentation-Each new Rolex should be sold in its original box and case. Additional information such as the Rolex warranty information, the serial number, dial information, movement number, and model designation should be included. Of particular importance is the Official Chronograph Certification. This certification is distinguished by its raised, crisp, professionally embossed lettering and a red seal near the bottom with softly frayed strings running through it.

These are but a few shopping tips for buying a new Rolex. Use them to to guide and inform your decisions. While reviewing them, you'll likely think of several more questions.

By making the decision to buy a new Rolex for yourself or someone close to you, you're investing in an exquisitely crafted personal accessory. The Rolex name has been proven over many decades to be the best watch in the world. Rolex craftsmanship, precision, and attention to detail are legendary, and the quality is indeed timeless.