If you are not doing article marketing to promote your Internet business you may want to consider adding it to your advertising mix. In this article let's talk about why article marketing works as well as it does.

1. Article marketing is something you can start for free. This appeals to people who do not have a lot of background in Internet marketing. It also works well for people who do not have a large advertising budget.

Writing and submitting articles to directories is something that only costs you the time it takes to write the article. Therefore it is a positive step you can take to promote your business without any initial cash outlay.

2. You are not limited in the number of articles you can use to market your business either. Whether you choose to use one article a day to promote your business, or to do an all out blitz of 10 to 20 articles a day, the choice is strictly up to you.

Some of the top article marketers consistently put a high number of articles into directories to help promote their business every day.

3. You can submit your articles in any directory you choose. One strategy is to target only the top directories and put as many articles into those as possible. Another strategy is to use an article submission service and let them submit your articles to hundreds of directories with one click.

4. A well written article can help brand yourself as an expert in the theme that you write about. This helps build your credibility and increases the traffic that comes to your site to learn more about you.

5. You can include a resource box at the end of your article. This serves as a classified ad and lets you tell little bit about yourself and where readers can go to learn even more. The resource box can be hyperlinked to keyword phrases to help build up your keyword relevancy for those words with the search engines.

6. Many ezine publishers go to article directories to find article content for their online newsletters. This gives you a chance to expand the number of readers viewing your article and increase traffic from them.

In summary these are just six reasons why article marketing works if you do it correctly. Over time you can build up a tremendous amount of back links that serve as traffic generation for many years to come thanks to your article marketing efforts.