List building is a crucial part of any business building you may do. The reason is that by
building lists, you are recycling the traffic you receive. List building also allows you to build a
relationship with your potential customers, increasing your credibility.
Even if you sell affiliate programs, or some product that isn't your own, you still need to
devote some time to building your list.
Once you begin getting a lot of subscribers on your list, you now have the opportunity to sell to
them. By selling to your lists, you'll increase your income without having to do a lot of extra
work.
Although there are many ways to sell to your list, here are seven you may use to increase your
conversions:
1. Sell advertising in your ezine. An ezine allows you to give your readers valuable content.
When you build a large list, advertisers are more likely to consider advertising in your ezine.
Get your ezine listed in as many ezine directories as possible. Include information about the
number of subscribers, as well as advertising rates. Accept articles. This allows you to offer
valuable content for your subscribers.
2. Sell affiliate programs. Product reviews are one of the most popular forms of content online.
They add credibility to the product when the product review is honest. Review products that your
subscribers will be interested in and give an honest review.
3. Sell special offers. A special offer is where you approach another website owner and ask for a
discount for your subscribers on the website owner's product. Let your readers know that they will
receive special offers from time to time and that you will give them special pricing for being on
your list.
4. Offer your own products or services. Give your subscribers more information about your
products and services if you offer any. Try to be objective about your product and really show your
subscribers how the product will help them solve their problems.
You may also want to make a special offer here. Let them know you are making them a special offer
for being on your list.
5. Create joint ventures with other product owners. A joint venture is slightly different from
selling affiliate programs. With a joint venture, you are doing a cross sell. A cross sell is where
you sell others products, and they sell yours.
Make sure the product you are selling is relevant to your list. If you receive a review copy,
make sure you review it, and that it does what it promises. Offer your subscribers bonuses for
buying.
6. Make use of your real estate. These are areas on your website like confirmation pages and
thank you pages. Place an special offer on these pages.
This gives you an opportunity to expose others to your products and get to know you. You may also
want to cross sell others' products here if you don't sell your own products.
7. Use upsells. An upsell is where you offer a more expensive product to your list. This may be a
more expensive option to a product you have already offered, or a service of some type. Upsells work
especiallly well with those who have already bought from you.
