Many people just getting started in internet marketing do not realize the critical importance of
building a quality opt-in mailing list. They think it is enough to be making sales from their
salespage. While it is good to make sales directly from your site, you will lose a large percentage
of your future customers if you fail to build an opt-in mailing list.
Having a list
allows you to keep in touch with your site's visitors and slowly build a relationship with them. If
done properly, you can then convert a high percentage of otherwise lukewarm prospects into paying
customers. So exactly what does it take to build a great opt-in list quickly and easily? Here are
some useful tactics:
* Offer an incentive, when possible, for people to leave their email
address. This is one of the best ways to get people to sign into your list. I like to offer a
special report or free Internet marketing training. For optimum results, it is essential to give
them something for signing into your list. This tip alone can easily double the number of sign-ups
you have.
Many people try to accomplish their list building without offering any kind of
incentive for signing up which can be a huge mistake. Finding quality incentives is so easy it only
makes sense to offer one.
* Include a privacy policy. One of the main reasons people do
not opt-in is because they are afraid they will be spammed. This has been a major problem on the
Internet for years. Everyone abhors spam. If a prospect has any reason to suspect that you will sell
their email address to others they will simply not sign in. Give them a guarantee that you will not
share their email address with anyone whatsoever. This will end the worries of people who are
concerned about that. After I added one I saw over a 60% increase in the number of sign-ups I was
receiving. It's amazing that a simple thing like this can make that much difference.
*
Create multiple, tightly targeted lists. Very few comprehend the power of this tactic. By offering
multiple lists on one site you drastically increase the chances of people finding something that
interests them enough to sign up for. One of the lists could be for general updates, another could
include tips your market would find useful, while another could be a monthly newsletter. No matter
which option they choose you get their email address.
Think about what your market might
be the most interested in and offer that information or access to it on your site. A visitor may
have little interest in your general announcements mailings but be keenly interested in your
newsletter. If you do not provided several options that person would have signed up for nothing. Two
or three options are plenty. If your visitor has not found something that interests them in your two
to three choices they are probably at the wrong page anyway.
* Make all your lists double
opt-in. Double opt-in allows people to first sign up on your site, and then activate their
subscription via a confirmation email. There are plenty of good reasons to have the double opt-in
format. Number one, it will take away any chance of being labeled a spammer and secondly, you can
show proof that people actually did request your emails.
Also, a double opt-in list will
generally have higher quality readers, rather than those from a singe opt-in list. The reason for
this is because since these subscribers are interested in your messages enough to reply to the
confirmation email, they are much more serious about what you offer. Therefore, they will be more
responsive to what you have to offer when compared to those who half-heartedly sign up for your list
without a lot of interest. Having a high quality list is absolutely critical to making substantial
sales.
By putting the above tips into use you will be able to build a massive, high
quality list in the shortest amount of time possible. I have personally tested all of these methods
and they work marvelously. They will work for you too.
