Blogging is not only a fantastic tool to use in prospecting, it is also a economical (free)
traffic generator; and of all the methods of social marketing, I would put blogging at the top of my
list.
Why Blogging is Popular With Internet Marketers
The weblog has been around for years, but has become very popular the last few years. A blog is
simply an application that allows you to post written text that is immediately posted on the
Internet - your own personal online journal.
* Blog are free
*Blogs are updated in real time
*People like to share their experiences or point of view
*Blogs are powerful tools of communication and marketing
*Search engines like blogs because of content
Having a business blog can sharply increase your presence on the Internet. Blogging can enhance
your search engine results with regular postings that provide real value to your readers.
Getting noticed by search engines can cause an extremely large increase in traffic to your site.
Most search engines rank sites with a quality score. If you have fresh, relevant content on your
site, with proper keyword placement your quality score will be higher - which translates into
increased traffic.
Using Blogs To Generate Leads
The best part is that you can use a blog to review products and services - your and others. You
can add links to any business or product website you want to promote. You can allow others to
comment on your blogs content - this encourages people to return to check out what's new on your
blog. You want your readers to be active participants on your blog.
Blogging is probably the simplest and quickest and most economical way to get noticed on the
internet.
