As you may have noticed, there is a ton of buzz out there about video search and marketing for
video search engines, and there are a few posts out there with good information on how to upload
your videos to these search engines, but most do not provide insight into the specific needs of SEO
for video.
To have a success in video search engine optimization, you should have knowledge of some key
technical aspects involving online video and search.
As with Search Engine Optimization for webpages and text content, keyword research is an important
first step. Prior to optimizing your videos, you will want to obtain a keyword target list. There
are however, some difference with regard to how users search for videos vs. website and webpages.
Namely, most users include the word "video" when doing a search. Make sure that your keyword list
contains several variations with the word video, Examples - car videos, car video, racing video,
automotive videos, etc....
So, after you have completed your keyword research, I would also suggest that you take an inventory
of the various video search websites. In other words, take note of which sites have the highest
traffic, which channels and categories are the most popular, etc... You will likely want to submit
your video to as many sites as you can but it will certainly be important to get your video on the
more popular search engines as well.
You should also keep a track of the audience already searching for your targeted terms. In case you
fail to find the same, find the closest related terms being searched. In video search engine
optimization user feedback plays a very vital role.
Studies show that people who regularly provide user feedback tend to take frequent action on your
uploaded video. This even includes visits to your actual website and end-point conversions.
If your video is popular in the video SERPs, you get the opportunity to submit fresh content. Many
websites make a common mistake by providing the same content again and again. Don't make your video
content to simply repeat what's already out there, instead, finding a fresh "content space" for your
target keyword term.
Nobody is interested in watching long and boring videos. Shoot or create short clips from your
longer version of the video. This will make your video more interesting and crispier. People usually
like to watch short clips online ranging from 1-3 minutes, as they are short and takes less time to
download.
Finally, make sure that you take advantage of the fact that you can brand your video with a
watermark logo, text for your URL, and additional information to get users back to your website or
business. One of the main points for doing video SEO is to get users back to your destination.
So if you wish to succeed in search engine optimization's mad frenzy race, video search engine
optimization is an incredible new way to get exposure, and you have the opportunity right now, to
get in the ground floor.
