Search engine optimization isn't as complicated as many want to make it out to be. I learned SEO simply by reading and following instructions. With the right software, it's very easy to do. (I use Web CEO).

Even if you don't use software to optimize your site, there are still some simple things you can do:

1. Use the right keywords.

After working with several of my clients, it didn't take long to find out that they were using the wrong keywords for their websites. Although they knew their topic, they hadn't done any keyword research.

Do your keyword research. Optimize for multiple keywords. Find out what others are searching for.

2. Write keyword rich content.

Once you have a list of keywords, use these keywords to write your content. Content needs to include articles, product reviews, possibly a FAQ. You want to give readers as much information as possible. Educate your readers.

3. Consider all on page factors when optimizing.

On page factors are everything from internal linking to using heading tags and bold. Link to pages within your site. Reference other material in your page to draw readers deeper into your site. Good in site linking makes it easier for your readers.

Use bold for major keywords as well as using your keywords as anchor text for links. Use the H1 tag for your major headers. Search engines consider this tag to be important. Include your keywords within your headlines.

4. Build backlinks.

Backlinks are different from internal links. Backlinks are links from other sites that point back to yours.

There are many ways for you to build these kinds of links. Start by writing articles and submitting them to top article directories. Not only will articles promote your site, but they will also build backlinks.

Look for top sites on your topic. Check to see if they offer linking opportunities for your site. Contact the site owner and ask for a link.

One way to make it easier to get good one way backlinks is to offer an affiliate program. Allow those who are pointing back to your site to get paid for referrals.

5. Keep your site updated.
If you want to keep the search engines coming back to your site, you need to offer new content. This may mean writing new content. Adding RSS feeds are another way to offer constantly updated content, and this content updates automatically.

Learn proper "White Hat" search engine optimization, and you will rank well in the search engines. Stay abreast of the changes in search engines to keep high rankings.