It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings. You should always want to create a site with valuable content, products or services. It must have these few things to help to sustain it in the very least. 

Place primary and secondary keywords within the first 25 words in your page content and also spread them evenly throughout the rest of your document on your pages. 

Research and use the right keywords/phrases to attract your target customers. This is always worth the time and effort that is put into it. 

Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc. This simple strategy will help you rank higher in the search engines. 

Keep your site design simple so that your customers can navigate easily between web pages. They should be able to find what they want and be able to buy the products and services. 

Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do this, if so required. Be sure this is a manual submission. Do not engage an automated submission service. 

Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing. Staying current with the SEO changes really does go without saying. 

Monitor your competition and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. You can many times learn something new or become inspired if nothing else. 

Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you. This information will contribute to your up and coming future growth. 

Make your customers visit pleasurable and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc. 

Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field. 

When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy. When giving and receiving money, this should always make everyone very happy. 

When your not sure about something, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits. 

Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.