All successful real estate companies have great, eye-catching real estate logos. Both online and offline it is the first thing you see that represents it's company and it has been proven time and time again how important first impressions are. This article reveals the results of a survey on the effectiveness of the top real estate logos.

Remax logo

Perhaps the most recognizable realty company in the U.S., the Re/Max company, has many logos. What they all have in common, however, is the colors (red

While the colors subtly inspire a sense of patriotism, overall the strength in their logo is its' clarity. No one has any doubts at all what this company does or what their name is from even a brief glance at the Re/max logo.

ERA logo

Irritatingly similar to the Re/max logo is ERA's very similar logo. They too employ the same patriotic color scheme and use of a house-shaped graphic, which works pretty well for them. Just like with Re/max, this brokerage network has had no complaints with their logo. It has likely served them well.

Century 21 logo

Of course some people will like the Century 21 logo the best, simply because it is the most publicized of all logos. All their versions of their logo includes the house wrapping around their name, and only the color varies from actual logo to logo. The result is they are all very similar and easy to recognize. The Century 21 logo's image makes people think of a home, and the bold type font makes them think it is a stable, secure company that they can invest with.

Coldwell Banker logo

Coldwell Banker's realty logo is made up of a very strong, dark-blue block with highly-contrasted white writing. Many survey respondents said that when they scan through a page of written text, such as a phone book, the dense block of the Coldwell Banker logo caught their attention every time. Other realty logos weren't as dense, so looking at them side-by-side gives Coldwell Banker's logo a real advantage. Also, it possesses a subtle effect both in print and on a sign because this single-color logo could appear to have 3 different colors in it when you look closely at the lettering... It is a slight but subliminal effect that more than likely works in their favor.

Imperium Realty logo

Imperium Realty Inc. also has a catchy logo with the Lion's head. Most people think that the logo looks really interesting because of the 2 different colors (gray and red), which will stand out from all the blue-based logos of other realty companies. They also feel that text doesn't look half bad either. But the lion graphic is by far the big standout of the group.

Weichert Realtor logo

The brightest logo award goes to Weichert Realty, formerly Beazley, Inc. Although their road signs are more than quite noticeable, one would suspect that their ads in the Yellow pages would be not effective at all.

Another concern about Weichert's logo is that many who were surveyed said that it was the most annoying sign by far, and the yellow was clearly too strong. Plainness was also noted repeatedly, but clearly 2nd to the brightness aspect. This is a case where they brightness annoys people into remembering the logo, so it is likely that they could have been much better off with a different logo.