As a Guerrilla Information Marketing Certified Trainer, I'm always on the lookout for ways to
apply the principles detailed in The Guerrilla Balance Sheet with regard to building a business
around profit centers.
For this reason, I've gained an increased awareness of a very simple fact that I admittedly had
started to lose sight of prior to my study of Guerrilla Information marketing. It's a fact that we
as affiliate bloggers should keep at the forefront of our thinking, as we go about the business of
writing copy, generating traffic, etc. in the course of building our affiliate blogger business
marketing system.
What's the simple fact? Here it is...
The objective of affiliate blogging is not simply delivery of a message, but rather delivery of a
message that effectively leads to income from affiliate sales.
So, with a focus on business profitability and in the spirit of sharing, here's an easy and
actionable technique that can literally increase your blog's profitability in the next 10
minutes.
What's the technique?
Employ contextual keyword linking in preparing your posts.
What is contextual keyword linking? Contextual keyword linking is the process of identifying and
tagging specific keywords in the body of your posts with hyperlinks to relevant affiliate
products.
This can be done in no time at all using a text replacement plug-in which takes about a minute to
install once you've downloaded it.
The way the plug-in typically works is by presenting you with a field to enter one or more
keywords or keyword phrases and a field to enter the affiliate URL that will transform the keyword
or keyword phrase into a hyperlink embedded in the post text once you save your entries.
The end result is blog posts with strategically placed hyperlinked keywords and keyword phrases
throughout the published text that direct readers to relevant affiliate products.
Remember, message delivery is one thing. Message delivery that leads to getting paid is quite
another. As affiliate bloggers, our focus should always be directed at the latter.
Put this technique to work today, and immediately enhance your blog's profitability and your
affiliate commissions.