When it comes to exploring keyword data, the common term used by many search engine marketers is
“keyword research.”
In a minute, I’m going to give you a few keyword observations based on exploring data over a
period of the last year. And then I’m going to give you a few keyword tips that I hope
you’ll find useful when you are looking for new options to attract visitors to your Web site,
regardless of what the topic is or what business you are in.
When exploring data for behavior related keyword phrases that are being used in a specific cluster,
try and condition yourself to think of how certain words might represent a trend (where more than
one person is searching for the same thing.) Much of the time, a grouping of words together in a
cluster can reveal exactly what the search was searching for in more depth than you might expect.
Music Store Example:
A music store that sells musical instruments may be limited to only considering the products that
they sell such as brass instruments, guitars, woodwinds and percussion. While you guitar sales are
down, you are trying to attract more traffic by focusing on your own “guesswork” more
than actually researching data based on behaviour. The question is, how can you attract more amateur
or professional guitarists when you are competing for identical keywords that the whole music is
competing for? Sure there are ways, but would it not also make sense to explore data that you are
not currently “thinking” about because it is totally hidden to many researchers.
Our minds are dictating to us the “keywords” that make sense and are related to specific
brands or makes of guitars. You begin to think outside the box and say to yourself, okay,
let’s explore some guitar related accessories, guitar strings and other things.
That is great, but there is even more than most people realize if they explore other data. Consider
the following keyword phrase as “behaviourally related.”
“
songs to print for guitar”
Now think about that phrase. What does it tell us?
Do you think it is safe to say that the person who is searching with this exact data is probably a
guitar player? How competitive is the phrase for that exact sequence of words? Do you want to find
out? Just enter it into Google’s search box but include it inside quotes “songs to print
for guitar.”
At the time I wrote this article, there were 224 competing pages for it so it is easy to grab the
ranking for.
So what about the searchers who are using this phrase? They are looking for songs that they can
print. The trouble is, you sell musical instruments NOT songs, right.
Look at it this way……On the Web today, you do not even have to stock a product in
order to sell it or to fulfil orders and to earn an affiliate commission from a partner who is
willing to sell the music through an affiliate program. Therefore, if you wanted to set up
additional resources on your Web site with pages focused on this behaviour, you could attract more
guitarists who, while they are visiting, decide they need a new reverb unit or a set of strings for
their guitar.
Other Observations for a music related store:
- "printable oboe music" KEI 81.0
- "diagram of oboe reed" KEI 144.0
- "Trumpet Valves Notes" KEI 676.0
- "history of the bass flute" KEI 529.0
- "free saxophone carols" KEI 784.0
- "Free Printable Music Sheets for Trumpets" KEI 1156.0
What other resources have you not thought about researching that could attract in more of your
ideal buying audience?
By exploring legitimate data as opposed to guessing at words your brain tells you must relate, there
is a whole world of possibilities for attracting multiple audiences to you Web based resource
center.
Outside of music related products, what types of printable material might be useful to research for
your own Web site? Is your focus a little to narrow on only one or two products you sell, or are
there other things you could be taking advantage of?
- “free logic problems to print”
- “make print crossword puzzles”
- “free crosswords to print”
In Conclusion:
People are using the Internet to research all types of information. One of the biggest tips you can
follow to separate you from your competition, is to allow yourself some freedom to explore
alternative data (other than) the first “keywords” that pop into your mind. Those first
keywords are often the most competitive ones that everyone else (including your competition) is
fixated on.
If you want to tap into the niche phrases quicker, simply expand and explore a bigger circumference
when it comes to topical data and tune into the less evident keyword phrases that are also
indicative of the searcher’s real life circumstances. These are the ultimate phrases that
often tell a story or relay a reason why the searcher is searching in the first place.
