This thought aHow to know the best place to advertise onlinea is something I have pondered over
many times. My husband and I are looking to see if we can get some free website traffic since we are
in the process of starting our own business online.
There are so many companies that
offer either increased website traffic or some free website traffic. But the demographical choice of
where you place the ads are based on the product. If the company that will be creating potential
traffic for our business isn't knowledgeable with the product that we are selling, we will end up
loosing money through advertising and loss of revenue.
The true need that we really have
is that we need a company that will actually take a chance on selling us an advertising package
without any apprehension on their part. Shouldnat it matter that we are the ones trusting them by
investing our money? We believe that because we trust them they should in turn trust us by
advertising our business without those limitations.
I would like to find a company, like
the very well known car insurance company that says, "If we can save you money, we'll find someone
that can". I would like to find a advertising business that has many different specialties in what
product category they advertise for.
Once all parties have a good understanding on what
is wanting to be advertised, I would like to be offered a free trial of sorts as a good faith
gesture in that the company we are doing business with believes that they can produce increased
website traffic.
The fact is that starting and managing our own business has many risks
involved. I do not want to take on the risk of choosing a company from a phone book. That choice is
just not a risk that we are willing to take.
It is scary dealing both with the
advertising company that places the ad and the one who canat provide the traffic we want. This is
true especially if they do not have a real understanding of the product we are offering and exactly
who it is geared to.
So I am back to the same question again, "What's the best place to
advertise online?". The only answers I have been able to come up with is listen to what the other
businesses around me are saying and take a chance on their word of mouth.