It is a researched fact that, in general, giving a speech is the number one fear that people
have. Giving a motivational sales speech is often, even one of the most difficult for some
people.
A person can often give a successful speech about themselves or about experiences that they have
had, but when it comes to giving a persuasive speech, the fear can reach a whole new level.
Just like with a lot of other activities in our lives, fear is created through one?s own
imagination. There are amazing stories of people overcoming fear, but you were not born with fear;
it is an idea created in your own mind.
There are several crucial points to persuasive sales speaking.
You need to make sure that your speech content is content you are comfortable with, and that you
believe in it. Ensure that you write a speech outline and practice your delivery several times.
It is important that you can demonstrate 2 or 3 key benefits, and even more if you can.
A persuasive sales speech should create desire, demonstrate clear benefits, and prove the need. By
delivering your sales speech in this manner, you will gain the trust of your audience because you
have shown them that there are benefits and solutions, and this is what all audiences want to hear.
Not just a re-hashed sales pitch.
When giving a speech for sales it has been shown to be a more successful speech if you can
incorporate humor. Laughter creates a bond with your audience and gains their confidence.
Here are 6 more techniques to make a successful sales speeches. 1. Research your sales speech
topics, then research the particular one that you choose to deliver. 2. Tell quick little stories to
lighten the mood. After you have told your story, pause a moment to give the audience time to and
reflect on your message. Pausing is a fabulous technique to use whenever you have told the audience
a very important point. The pause will emphasise your point. 3. Tell and show testimonials from
other satisfied purchasers. 4. Recommend that the product you are sellingcould be a great gift for
someone else they care about, as it may not be for them right now. 5. Always give the audience a
great purchase deal. Speech selling is all about getting a sale at the end of the presentation. This
is a critical part of the entire presentation. Lighten the mood of the offer by giving an over
charged price initially, joke about it, then present the true offer. 6. When giving the price, say
the dollar value when giving a higher offer, then only say the figure when making the true offer,
eg. "The individual price for these cleaners is $15 each, but, for you, as a special offer today, I
am offering them at $500 dollars for two. (chuckle) Just kidding, for you today I am offering two
for 20."
The final, and most important part, of any successful persuasive sales speech is to secure sales.
So, as this is the essential and critical part of your speech, it is important that you write what
you are going to say and practice it over and over again, and again. You must not neglect rehearsing
this.
By practicing your sales speech many times, you will be able to ensure that you incorporate the
above techniques to and give your best-ever sales speech.
