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David B. Ascot RSS Feed for Autos and Trucks
 
Author Articles [Total Articles: 5]
  • Perfecting Your High Performance Lead Generation Process - The biggest constraint to most businesses is attracting the right kind of prospects that can be converted into lifelong clients who make repeat purchases and refer others to you. Therefore it is important to understand how to attract the right kind of clients. Here's an overview of how to set up your high-performance lead generation process on the internet.
  • How to Improve Lead Generation through Blogging - One way to generate leads for your business is to comment on blogs, in forums and on online communities. If you can stay active in these forums and communities and find the time to leave comments on blogs and forums, you can build a lot of back links to your website. Some of these links will be ignored by search engines, but they perform the valuable function of giving potential customers hundreds of different ways to get to your website.
  • Search Engine Optimisation for Lead Generation - Search engine Optimisation is ranking your website well in the free path of the search engines such as Google, Yahoo and NineMSN. In Australia, Google dominates the Australian search market and it has over 80% market share. Our tests also revealed that Google searches almost always convert into inquiries or sales much more often than searches by other major search engines. So in other words, Google generates more high quality search traffic. That's a pretty good reason to focus your search engine strategy on Google.
  • Lead Generation: Offline Traffic - This is something which all too many businesses neglect these days. Offline traffic generation is simply using offline means to promote your website. This includes radio sports, print ads and TV. When you have a high average value per lead, this method can work well.
  • Social Networking and Web 2.0 for Lead Gen - Social Networking and Web2.0 are both buzzwords which you probably see a lot of these days. Unless you have been living under a rock the last several years, you are probably well aware of social networking websites - their goal is to bring together people who have common interests. Some of the better known social networking sites are MySpace, LinkedIn and Facebook.
 
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