One word that should be stressed in every business writing course By Mike at Business Writing Cours
<p>I would like to introduce one of the most important words in business writing, but before I do a little background is needed:<br /> <br /> Persuasion is the purpose of most business writing.<br /> <br /> All letters to employers suppliers and customers are normally aimed at persuading the reader to act.<br /> <br /> The first thing to do is to grab attention - without which your message will remain unread, and you have to make your message more interesting than any other.<br /> <br /> So first of all create a headline that makes them read your message! - so try using curiosity to make them read.<br /> <br /> You can do that with the word THIS, or sometimes THESE<br /> <br /> ne of the most famous advert headlines which sold a fortune in writing courses was ? Do you make these mistakes in English?<br /> <br /> Do you see how the word THESE draws you in to the copy? - it makes you curious to know which mistakes!<br /> <br /> This headline can be used as the basis for almost any situation<br /> <br /> Do you make these mistakes in copywriting?<br /> <br /> Are you using this little know tax loophole<br /> <br /> This is the true secret of copywriting<br /> <br /> So how about this or these in your headline<br /> <br /> Few people realise until they go on business writing courses ? how much is known about persuasion in print ? and which words can make a massive difference</p>
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